Briars Homecare
A fully SEO-optimised Next.js website for a CQC-rated home care provider on the Fylde coast — 66 keyword landing pages, GDPR-compliant analytics, Resend email forms and a 105-URL sitemap.
Professional Home Care
Across Blackpool & Fylde
Compassionate, CQC-rated home care services helping people live independently at home.
CQC Rating
Good
Review Score
9.2 / 10
Experience
15+ Years
Our Services
Dementia Care
Night Care
Personal Care
Companionship
Respite Care
Disability Care
Parkinson's Care
24-Hour Care
66
SEO Pages
105
Sitemap URLs
9.2
Review Score
8
Service Pages
66
Keyword Landing Pages
105
Sitemap URLs
9.2
Review Score
77
Git Commits
8
Service Pages with FAQ Schema
2
Blog Articles Written
The Project
From Basic Site to SEO Powerhouse
Briars Homecare came to us with a Next.js site that had the bones in place but wasn't performing in search. Operating across the Fylde coast — Blackpool, Thornton-Cleveleys, Fleetwood, Poulton-le-Fylde, Hambleton and Stalmine — they needed to rank for every combination of service and location.
We took on a complete overhaul: visual polish, technical SEO, forms infrastructure, analytics, and a major content expansion. The flagship deliverable was 66 unique keyword landing pages — one for every service–location pairing — each built with proper metadata, FAQPage JSON-LD schema and conversion-focused content.
On the technical side we migrated all transactional email to Resend (including a careers form with CV file uploads), implemented GDPR-compliant GA4 analytics with a cookie consent gate, added Google Tag Manager, and integrated a live homecare.co.uk review carousel showing their 9.2/10 score.
Project Details
Tech Stack
What We Built
Project Phases
10 phases of work across design, development, SEO and content — all delivered and committed to version control.
Visual & Design Fixes
- Brand teal (#2BB5C7) applied consistently across all hero sections
- Footer redesigned with white logo filter on teal background
- CQC, NHS, LCC and Blackpool Council trust logos updated and fixed
- Team modals rebuilt as centred popups with scroll lock
- CTA sections switched to green with resolved colour clashes
- All colour contrast issues fixed across lime/green/teal backgrounds
Email & Forms
- Contact form migrated from Office 365 SMTP to Resend API
- Careers form built with CV file upload — attachments arrive in inbox
- Newsletter form connected to Resend
- Feedback form connected to Resend
- Improved HTML email templates across all forms
Analytics & Reviews
- GA4 (G-YXSPCVEY95) added with cookie-consent gate — GDPR compliant
- Cookie banner dispatches consent event before GA loads
- Google Tag Manager (GTM-5T82JJCG) added via root layout
- homecare.co.uk live review carousel widget integrated (score: 9.2)
- Review score updated to 9.2 across all components
Technical SEO
- Google Search Console verification tag added
- Sitemap fixed to www.briarshomecare.co.uk — 105 URLs total
- robots.txt corrected from Vercel preview URL to live domain
- OpenGraph & Twitter Card metadata added to every page
- FAQPage JSON-LD structured data on all service and area pages
- Canonical tags added across all pages
- Admin email obfuscated from scraper bots
- All meta descriptions trimmed to under 160 characters
66 Keyword Landing Pages
- 11 services × 6 areas = 66 unique SEO landing pages
- Services: Domiciliary, Dementia, Night, Companionship, Personal, Disability, Parkinson's, Alzheimer's, Respite, Healthy Body & Mind, 24-Hour
- Areas: Blackpool, Thornton-Cleveleys, Fleetwood, Poulton-le-Fylde, Hambleton, Stalmine & Sower Carr
- Each page: unique metadata, FAQPage schema, hero, trust bar, content, FAQ accordion, CTA
- Dedicated pages for /home-care-hambleton and /home-care-stalmine
- Sitemap expanded to 105 URLs
Blog Articles
- "What to Expect from Your First Home Care Visit" — targets early-funnel queries
- "Dementia Care at Home vs a Care Home: What's Best?" — targets research-phase families
- Both articles include Article JSON-LD structured data
- Per-article generateMetadata() for OpenGraph and Twitter
- Articles added to news-posts.json listing page
SEO Highlight
66 Keyword Pages.
Every Service. Every Area.
The biggest SEO win: we built 66 unique landing pages covering every combination of Briars' 11 service types and 6 geographic areas. Each page is fully unique — not templated duplicates — with its own metadata, schema and location-specific content.
11 Services × 6 Areas
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Whether you need a full website build, an SEO overhaul or a custom web app — we deliver the same level of detail and care on every project.